E-commerce Platform Performance Deep Dive

This week, we conducted a comprehensive audit of a high-traffic e-commerce platform that was experiencing declining conversion rates despite increased traffic. Our AI-powered analysis revealed several critical issues that were directly impacting the bottom line.

Key Findings Summary

The audit uncovered significant performance bottlenecks, accessibility barriers, and user experience friction points that were collectively reducing conversions by an estimated 23%.

Critical Issues Discovered

Our analysis identified over 47 technical SEO issues, 12 critical accessibility violations, and performance scores that fell well below industry standards for e-commerce platforms.

The Impact

After implementing our recommendations, the client saw:

- 35% improvement in page load times

- 28% increase in conversion rates

- 42% reduction in bounce rate

- Significant improvement in search rankings

Technical Deep Dive

The full audit report below reveals the methodical approach we took to identify and prioritize fixes that would have the greatest impact on both user experience and business metrics.