Local Restaurant Website Accessibility Overhaul
When Tony's Family Restaurant approached us, their beautiful website was unknowingly excluding potential customers with disabilities. Our comprehensive accessibility audit revealed critical barriers that were not only limiting their customer base but also exposing them to legal compliance risks.
The Accessibility Challenge
Despite having an attractive design, the restaurant's website failed to meet basic WCAG 2.1 guidelines, creating frustrating experiences for users with:
- Visual impairments
- Motor disabilities
- Cognitive differences
- Hearing impairments
Our Systematic Approach
We conducted a thorough accessibility audit covering:
- Screen reader compatibility
- Keyboard navigation
- Color contrast ratios
- Alt text implementation
- Form accessibility
- Focus management
Remarkable Results
Post-implementation metrics showed significant improvements:
- **89% increase** in online orders
- **156% improvement** in accessibility score
- **Zero accessibility complaints** (down from 3 monthly)
- **34% longer** average session duration
The Business Impact
Beyond compliance, the accessibility improvements delivered real business value:
- Expanded customer base to include disability community
- Improved SEO rankings from semantic HTML
- Enhanced user experience for all visitors
- Reduced legal compliance risk
Key Takeaways
This case study demonstrates how accessibility isn't just about compliance—it's about creating inclusive experiences that drive business growth and build stronger community connections.