SaaS Landing Page Conversion Optimization
A leading B2B SaaS company approached us with a concerning trend: despite driving quality traffic to their landing pages, conversion rates were significantly below industry benchmarks.
The Challenge
The company's primary landing page was receiving 15,000+ monthly visitors but converting at only 1.2% - well below the SaaS industry average of 3-5%.
Our Approach
We conducted a comprehensive audit covering technical performance, user experience design, content optimization, and conversion funnel analysis.
Breakthrough Results
Within 30 days of implementing our recommendations:
- Conversion rate increased from 1.2% to 3.1%
- Page load time improved by 67%
- Mobile experience score jumped from 42 to 87
- Cost per acquisition decreased by 43%
The Methodology
Our AI-powered audit process identified subtle but critical issues that human reviewers often miss, providing a roadmap for systematic optimization.